John Ziegler

5476 Dariesa St, Carpinteria, CA, 93013
inlineweb@gmail.com 805.284.2759

Professional Summary

I’m a highly accomplished Creative Marketing Director seeking to utilize my strategic planning, team leadership, and creative campaign development expertise to drive brand growth. I have a proven track record of designing and implementing successful creative marketing strategies that enhance brand visibility.

I can manage multiple projects with clear communication, effective collaboration, and a strong focus. I’m a team player whose positive attitude and good humor inspire high-functioning teams. I’m skilled at building and maintaining solid relationships with various stakeholders. I have an analytical and creative mind, pay attention to details, and can work under pressure, making me an invaluable asset to any team.

I’m proficient at understanding needs and innovating within budget to meet goals confidently. I am known for self-agency, determination, and a strong work ethic to ensure project completion. I’m also fully capable of designing branding kits, websites, graphics, print, and digital ad campaigns. I have 22 years of web and graphic design experience. I’m passionate about volunteering, photography, and fine art in my free time.

Work Experience

Marketing Director
Channel Islands Restoration

A 501(c)(3) non-profit contractor that works to restore habitat on the Channel Islands and adjacent mainland through invasive plant management, native plant propagation, and native plant installation. https://cirweb.org/

Remote Position: September 2023 to Present

Director of Creative Marketing
Dream Tending

Responsible for all creative assets and marketing assets, as well as photography and video editing. Including managing the website, landing pages, lead generation, email marketing, print design (fliers and mailers), and pop-up banner design, etc.

Dr. Stephen Aizenstat, Founder of Pacifica Graduate Institute and Dream Tending LLC
30 West Mission Suite 6, Santa Barbara, CA 93101 – https://www.dreamtending.com

Remote Position: July 2018 to Present

Webmaster/Senior Director of Creative Marketing
Pacifica Graduate Institute

Responsible for all creative assets and marketing assets across both Campuses, as well as photography and video editing. Including managing the website, landing pages, lead generation, email marketing, print design (fliers and mailers), admissions tabling events, retreat events, pop-up banner design, etc.

249 Lambert Road Carpinteria, CA & 808 Ladera Lane, Santa Barbara, CA
Remote Position: July 2015 – Sep 2023 – https://www.pacifica.edu and https://retreat.pacifica.edu

Key Projects while at Pacifica

• I custom-designed the 72-page annual guidebook yearly.
  https://www.pacifica.edu/wp-content/uploads/2023/02/2023-PacificaGuide_web.pdf
• I developed and designed the website pacifica.edu.
  The color palette, the navigational structure’s design, and the information architecture.
• I developed and designed the website retreat.pacifica.edu.
• I custom-designed newspaper and magazine ads, flyers, branding kits, pop-up banners, graduation banners, photography, and various program handouts
• I worked with Retreat Guru software company to develop custom registration software that worked for student housing and Pacifica Online.

Webmaster, Project Manager, Co-Founder
Inline Web and Marketing

Carpinteria, CA
March 2008 – July 2015

Skills

• Communications
• Strategic Marketing Planning
• Team Leadership & Development
• Event Coordination
• Community Partnerships and Outreach
  • Collaborated with community partners to increase visibility in the community.
• Digital Marketing (Search Engine Optimization, PPC, social media)
• Market Research & Consumer Behavior Analysis
• Cross-functional Collaboration with the Executive Leadership teams.
• Expert Level Graphic Design
• Prepress and knowledge of working with various print vendors.
• Proficient in Marketing Software and Tools
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premier)
  • Google Analytics
  • Database and CRM (Customer Relationship Management Software) HubSpot
  • WordPress Professional Development
    • Custom Theme Development
    • Custom page layout
    • Ability to write and modify PHP code.
    • HTML, CSS, PHP, JS

Personal Interests

• Carpinteria Lions Club Member
• Boy Scout Troop 50 Board Member – Vice President.
• Creating fine art and photography
• Volunteer with the Los Padres Forest Association as a wilderness ranger and oversee the website HikeLosPadres.com for trail and camp reports.

Education

• Santa Barbara City College – Multimedia and Design

Recommendations and References

Alain Dussert, MLIS
Library IT Supervisor at the City of Santa Barbara Public Library

Previous Library and IT Director, Pacifica Graduate Institute

“I would recommend John Ziegler for any applications, SaaS, or marketing position, regardless if it is for direct application administration or supervision of other employees in those positions. When I worked with him, I first-hand saw that he has a keen eye for artistic detail but also keeps sight of the big picture, i.e. organizational goals and mission. He can seamlessly switch directions when required by management and performs well under pressure. He also understands the importance of data-driven decisions to guide marketing strategy. He is honest, hard-working, artistically-talented, and technically competent with web-based architecture and SaaS management. Please contact me if you have any further questions; I would be happy to discuss them at any time.”

Joe Cambray, PhD

Past President-CEO, Pacifica Graduate Institute

“John Ziegler has been an exemplary employee. During my presidency, he developed our marketing department in conjunction with our admissions department to optimize enrollment. He has been a team player at every step. I can recommend him without reservation.”

Peter M. Rojcewicz, PhD

Past Provost, Pacifica Graduate Institute

“John Ziegler is a highly gifted webmaster and marketing/branding talent. He has self-agency and determination, seeing all projects through to completion on time. An amiable, deep listener, John grasps what the client wants and innovates within budget to meet goals with high spirit and confidence. He is also a quintessential team player with whom others choose to work. His considerable know-how, can-do spirit, and good humor bring out the best in others and lead to high-functioning teams. In my more than 30 years in higher education, I have never worked with anyone more capable and effective in presenting an institution’s program and overall message to the public in ways that benefit both. I highly recommend John Ziegler for a position as web czar or marketing and branding specialist.”

David M. Odorisio, PhD

Co-Chair & Associate Core Faculty || Mythological Studies MA/PhD Program Co-Chair & Associate Core Faculty, Pacifica Graduate Institute

“John Ziegler is a high-level marketing professional and design guru. He is an incredibly capable, multi-faceted provider who can tackle numerous complex tasks across a spectrum of graphic design, marketing, social media, and web dev initiatives. John is a key team player with significant management and budgetary experience who elevates and inspires those fortunate enough to work with him.”

Heidi Townshend, MBA
Leadership and Executive Development Consultant and Coach

“I highly recommend John Ziegler for his excellent leadership in marketing, advertising and social media. John has a strong work ethic and is a seasoned professional. His expertise in marketing is outstanding, and he ensures that time-sensitive projects are completed promptly. John has great management and leadership skills essential to a management team.”

Jim Palam, BFA
Creative Director at Jim Palam & Partners

“During our years of collaboration, John was instrumental in helping Jim Palam & Partners offer our clients creative and effective solutions for their online branding and marketing presence. He is a hard-working, problem-solving, dependable professional who always brings his A-Game to the assignment.”